The outfit I created is intended for new influencers who live on social media, love fashion and minimalist style.

They have a strong personality, they are curious, self-confident and enterprising people. A target aged 18 to 30 who want to express themselves through social media.

 

This outfit fits the minimal style and strong character that these neo-influencers want to show through photos and videos on social media (Instagram, Tik Tok, etc.).

 

The colours on which I focused are basically green and grayish.

The coat, made of two different shades of green, is in boiled wool and has a zipper that divides the two colours in such a way as to bring a sort of "transformation" into the coat, which becomes a short jacket. The band (dark green), that is meant to be removable, can be worn in different ways, stimulating the user's creativity.

The sleeveless white top is made of gabardine with a curl on the breast that makes the outfit unique and original. Finally, the trousers, made of gray gabardine, are simple and linear to highlight the peculiarity of the rest of the outfit.