Golf le Fleur
GOLF le FLEUR*'s "Seasons of Creativity".
The collection is a fusion of art and fashion, a collaboration between Tyler, the Creator's Golf Wang brand and the artist David Hockney. It combines golf Le Fleur's style with seasonal aesthetics and aims to diversify its product range beyond fashion. This partnership with David Hockney offers an artistic dimension for consumers.
3D VISUALISATIONS
POP UP STORE
On the retail floor, as you enter from the main door, you'll find a unique arrangement of elements. A light blue semi-circular till, a logo-shaped sofa with a flower design, and a modern chandelier on the ceiling. Walking past these, you'll discover a small elevated stage with different coloured carpets, where the whole collection is showcased. This layout adds style and interest to the shopping experience.
The VR experience in the basement is intentionally kept simple. This simplicity allows people to focus on the art and feel the emotions behind the collaboration without too many distractions.
Adding music, voices, and different temperatures in the basement creates a more real and immersive experience. This approach lets people connect more with the art and the emotions behind Golf le Fleur and David Hockney's work.
To add more fun to the experience, we created a small 4D cinema in the basement. It's like a mini-movie that people can enjoy for a short time.